ASSESSING MOTIVATION AND SATISFACTION IN AN EMERGING TYPOLOGY OF SPORTS TOURISM: PADDLE TENNIS

  • José Manuel Ramírez-Hurtado
  • Concepción Paralera-Morales
DOI: https://doi.org/10.33776/et.v4i2.2381

Keywords:

Sports Tourism, Paddle Tennis, Motivation, Satisfaction, Factorial Analysis.

Abstract

The present work is framed within the literature on emerging leisure activities. The goals of the present work are: (1) to identify the socio-economic characteristics of paddle tennis tourism; (2) to identify the reasons why tourists choose paddle tennis tourism; (3) to segment the paddle tennis tourism market by means of paddle tennis tourists’ motivation, sociodemographic variables and variables related to the event participants; (4) to measure the satisfaction achieved during the experience. The results of this study indicate the existence of four dimensions for the measurement of the motivation of paddle tennis tourists. The results also show the existence of three groups of tourists according to their satisfaction in practising paddle tennis tourism. The analysis of paddle tennis tourism enables their behaviour to be determined and information on the profile of this type of tourist to be ascertained, thereby allowing related companies, governments, tourism agents and managers to orientate their strategies so as to achieve considerable economic benefits.

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Author Biographies

José Manuel Ramírez-Hurtado
Department of Economy, Quantitative Methods and Economic History - Pablo de Olavide University
Concepción Paralera-Morales
Department of Economy, Quantitative Methods and Economic History - Pablo de Olavide University

References

Published
2014-12-30
How to Cite
Ramírez-Hurtado, J. M., & Paralera-Morales, C. (2014). ASSESSING MOTIVATION AND SATISFACTION IN AN EMERGING TYPOLOGY OF SPORTS TOURISM: PADDLE TENNIS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 4(2), 168-194. https://doi.org/10.33776/et.v4i2.2381
Issue
Vol. 4 No. 2 (2014): July-December
Section
RESEARCH PAPERS
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