MOTIVATION AND TOURISTS’ LOYALTY IN PERFORMING ARTS FESTIVALS: THE MEDIATOR ROLE OF QUALITY AND SATISFACTION

  • Daniela Amorim Tourism Research Center - CITUR Polytechnic Institute of Leiria – IPL, School of Tourism and Maritime Technology – ESTM Santuário de Nossa Senhora dos Remédios, 2520–641 Peniche – PORTUGAL http://orcid.org/0000-0003-0391-7554
  • José Luís Jiménez-Caballero University of Seville
  • Paulo Almeida Polytechnic Institute of Leiria
DOI: https://doi.org/10.33776/et.v9i2.3626

Keywords:

Tourism, Performing Arts Festivals, Motivation, Quality, Satisfaction, Loyalty.

Abstract

Festival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and tradition, culinary and drinks, music and dance, involving all publics (organization, services, artists, participants and local inhabitants). Festivals are recognized as an effective strategy for host destinations promoting economic, social and cultural development. The present study aims to test the mediator role of quality and satisfaction in the relationship between the motivation in the choice of performing arts festivals and the loyalty of the tourists. The sample consisted of 532 respondents, collected at two performing arts festivals: Andanças festival (Portugal) and La Sierra festival (Spain). The results of the study show that tourists motivated to attend performing arts festivals, tend to perceive the festival as having quality, and are satisfied with the service, which in turn tend to revisit and recommend the festival. The study discusses the implications of the obtained results. It also presents limitations and suggests future studies. 

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Author Biography

Daniela Amorim, Tourism Research Center - CITUR Polytechnic Institute of Leiria – IPL, School of Tourism and Maritime Technology – ESTM Santuário de Nossa Senhora dos Remédios, 2520–641 Peniche – PORTUGAL

Academic qualifications

2015 - :Phd student in Tourism (University of Sevilha – Tourism and Finance University);

2009:  Master Degree in Sociopsychology of Health (Superior Institute Miguel Torga - Coimbra);

2004: Degree in Cultural Animation and Communitary Education (Politecnic Institute of Santarem - Superior Education School;

 

Professional situation

Since 2010: Invited Assistent Teacher  in the Superior Teaching, courses of Degree in Social Service, Touristic Animation and Events Management; Social Service  and Communitary Development, and Management of touristic Animation; Adventure and Nature Animation and Tourism (Politecnic Institute of Leiria - Superior School of Education and Social Sciences, in Leiria, and Superior Institute of Tourism and Technology of the Sea, in Peniche).

 

Recent publications

2017: International Tourism Congress – ITC’2017 - The image and sustainability of tourism destination. Communication and the paper “The Tourist Entertainment, through the performing arts, such as enhancer factor for local development”. Daniela Amorim, Jiménez-Caballero, José Luis, Paulo Almeida. 29-30 november 2017. Politecnic Institute of Leiria - Superior Institute of Tourism and Technology of the Sea in Peniche, Portugal.

2017: 4th International Symposium on Innovation in Tourism and Hospitality - ISITH. Communication and the paper “The Tourist Entertainment, through the performing arts, such as enhancer factor for local development”. Daniela Amorim, Jiménez-Caballero, José Luis, Paulo Almeida. 5-6 April 2017. Politecnic Institute of Guarda - Superior Institute of Tourism and Hotelary of Seia, Portugal.

2015: 8th International Tourism Congress – The image and sustainability of tourism destinations. Communication and the paper “The Tourist Entertainment, through the performing arts, such as enhancer factor for local development”. Daniela Amorim, Jiménez-Caballero, José Luis, Paulo Almeida. 25-27 November 2015. Politecnic Institute of Leiria - Superior Institute of Tourism and Technology of the Sea in Peniche, Portugal.

References

Published
2019-12-19
How to Cite
Amorim, D., Jiménez-Caballero, J. L., & Almeida, P. (2019). MOTIVATION AND TOURISTS’ LOYALTY IN PERFORMING ARTS FESTIVALS: THE MEDIATOR ROLE OF QUALITY AND SATISFACTION. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 9(2), 100-136. https://doi.org/10.33776/et.v9i2.3626
Issue
Vol. 9 No. 2 (2019): July-December
Section
RESEARCH PAPERS
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