MUSEUM NETWORKS AND SUSTAINABLE TOURISM MANAGEMENT. THE CASE STUDY OF MARCHE REGION’S MUSEUMS (ITALY)

  • Mara Cerquetti University of Macerata
  • Marta Maria Montella University of Rome “La Sapienza”

Keywords:

Cultural heritage, sustainable tourism, cultural tourism, heritage tourism, local museums, museum networks

Abstract

Over the past twenty years, research on cultural tourism has sought to find a balance between tourism development and cultural heritage conservation. However scholars have not focused on the enhancement of local cultural heritage as an asset to raise awareness of new cultural destinations and to prevent overcrowding in just a few cultural cities.

After a discussion of literature on heritage tourism management, this paper presents the results of a survey on museum networks in the Marche Region of Italy. Research suggests that museum networks have an important role in promoting local cultural heritage, but that they are not yet able to exploit economies of scale, to then ensure the museums’ survival and development as well as their contribution to sustainable tourism.

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References

Published
2015-06-30
How to Cite
Cerquetti, M., & Montella, M. M. (2015). MUSEUM NETWORKS AND SUSTAINABLE TOURISM MANAGEMENT. THE CASE STUDY OF MARCHE REGION’S MUSEUMS (ITALY). ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 5(1), 100-125. https://doi.org/10.33776/et.v5i1.2620
Section
RESEARCH PAPERS