Araújo-Vila, N. and Fraiz-Brea, J.A. 2011. FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL. 1, 2 (Dec. 2011), 114-136. DOI:https://doi.org/10.33776/et.v1i2.1024.