Sousa B, Rodrigues S. THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA. ENLIGHTENING TOURISM [Internet]. 2019Jun.27 [cited 2024Apr.28];9(1):38-62. Available from: https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3597