Case Method
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Find GUIDELINES TO CASE
WRITING at:
-http://www.wacra.org/
-http://www.uhu.es/45122/CaseStudies/GuidelinesToCaseWriting.pdf
SOME
TIPS
Usually, case studies:
-are written in third person and in pass tense, in a fluent,
dynamic, attractive and, at the same time, credible manner
(they describe real situations);
-should be not too long,
allowing their analysis and discussion in the classroom;
-include some characters or protagonists, people playing
different roles;
-are set on the timeline; dates are useful for a better
follow-up of the case’s sequence;
-are written in a descriptive manner, presenting facts and
avoiding authors’ judgements;
-have to include, at the end, one or more question marks to
motivate the discussion, making clear what the students have
to do and what decisions have to be made;
-tell the undergraduate students the problems to be analyzed
and resolved; in postgraduate courses (such as MBA programs)
the problems are not told explicitly, but the students have
to find them, as in real business life;
-should be approved by the company; ask for its permission.
As an appendix, the teaching notes are obligatory,
including a synthesis of the case, appropriate topics for
discussion, activities to be carried out by the students,
time breakdown, suggestions for the facilitator (theories to
take into account, techniques or models to be used, etc.),
even an epilogue. If possible, the blackboard plan could be
added.
So, first identify your teaching objectives and then write
the script to be followed in the writing process.
WHERE TO PUBLISH
WHERE TO FIND CASES
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Asociación
Latinoamericana de Casos
(ALAC), Guadalajara, México,
www.gda.itesm.mx/alac
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Centre de Cas,
University of Montreal (HEC),
Canada,
http://www.hec.ca/centredecas/activites.html
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Centro Internacional de
Casos (CIC),
Instituto Tecnológico de Estudios Superiores de
Monterrey. México,
https://cic.tec.mx/cic/
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Darden
Business Publishing,
https://store.darden.virginia.edu/
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European
Case Clearing House (ECCH),
Cranfield
University, UK,
http://www.ecch.com
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Harvard Business School
(HBS), Boston, USA,
http://www.hbs.edu/case/
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IESE
Publishing,
http://www.iesep.com/(S(dsf4o0553tbxgajnnqmtz3il))/home.aspx
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North
American Case Research Association
(NACRA), San Francisco, California, USA,
http://nacra.net
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Richard
Ivey School,
Western
Ontario University,
http://cases.ivey.uwo.ca/cases/pages/home.aspx
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The Times,
http://www.thetimes100.co.uk:80/
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World
Association for Case Method Research
and Application (WACRA), Needham,
Massachusetts, USA,
http://www.wacra.com
Some of my own references
-The attachment to a social
purpose as leverage for change: the case of the first
Certified B Corp in Spain.
Referred
Electronic Conference
Proceedings of Sinergie-Sima Management Conference,
2020, Vol. FP-II, pp. 369-382.
-The Largest European Blackberry
Producer: A Research Case Study on Entrepreneurship
and Family Business. International Journal of Family
Business Practices, Vol. 1, 1, 2018, pp. 17-35.
-Authentrex: Technology Meets Tourism
in an Entrepreneurial Venture. Journal
of Hospitality and Tourism Cases,
Vol. 1, nº 1, 2011, pp. 59-74.
-The
case of GIVSA. Application of the Balanced Scorecard
to a local publicly owned company.
International Journal of Case Method Research &
Application. Vol. XVIII, 3, 2006, pp. 258-272.
-Understanding
Information Technology Adoption in Organizations.
Paper presented at the 20 International Conference
of WACRA. Bordeaux (Framce), 29 June-2 July
2003. In: Interactive Innovative Teaching &
Training. Case Method & Other Techniques. Hans
E. Klein (Ed.), Massachusetts, USA, 2003, pp.
287-300.
-CORA,
Europe's largest strawberry producer.
In: Creative Teaching, ACT 5. Hans E. Klein
(Ed.), Massachusetts, USA, 2002, pp.149-166.
-The Case of Spanish
Cooperative Societies in the Olive Oil Market: Basis
for a New Competitive Strategy. In: Creative
Teaching, ACT 4. Hans E. Klein (Ed.),
Massachusetts, USA, 2001, pp.141-155.
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