IMPROVING DMOS' LOCAL COORDINATION EFFORTS THROUGH WEB 2.0

  • Giulio Pattanaro Ca' Foscari University of Venice
  • Marek Maurizio Ca' Foscari University of Venice
  • Jan van der Borg Ca' Foscari University of Venice
DOI: https://doi.org/10.33776/et.v3i1.1291

Keywords:

DMOs, performance, collaboration, Web 2.0, mash-up

Supporting Agencies

Veneto Region - European Social Fund programme

Abstract

This paper investigates the role Web 2.0 technologies and applications may play in improving Destination Management Organisations’ ability to coordinate tourism stakeholders at local level. More specifically, the paper illustrates the structure and functioning of an online platform giving Destination Management Organisations the possibility to integrate and display the tourism promotional and informative contents which have been developed by a wide range of local players. The benefits as well as the potential implementation issues of this platform are illustrated and discussed and further research on the topic is finally suggested.

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Author Biographies

Giulio Pattanaro, Ca' Foscari University of Venice
Department of Economics
Marek Maurizio, Ca' Foscari University of Venice
Department of Environmental Sciences, Informatics and Statistics
Jan van der Borg, Ca' Foscari University of Venice
Department of Economics

References

Published
2013-06-13
How to Cite
Pattanaro, G., Maurizio, M., & van der Borg, J. (2013). IMPROVING DMOS’ LOCAL COORDINATION EFFORTS THROUGH WEB 2.0. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 3(1), 1-18. https://doi.org/10.33776/et.v3i1.1291
Issue
Vol. 3 No. 1 (2013): January-June
Section
RESEARCH PAPERS
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