SPANISH INTERNET USERS AND TOURISM: ANALYSIS OF ONLINE TOURIST BEHAVIOUR AMONG EXPERIENCED USERS
Keywords:
E-commerce, electronic tourism, online travel agencies
Abstract
Internet and E-commerce continue to expand in today's information and communication society. This research focuses on the most relevant characteristics of experienced Spanish Internet users. More specifically, this document concentrates on Internet users and travellers who buy or may buy in the future services offered by travel agents or other operators in the tourism industry. Data for this study was collected through questionnaires. Once collected, all data was subjected to statistical analysis in order to determine the demographic characteristics, values, uses and attitudes of subjects included in the sampling, as well as interactions between the above mentioned items. This process allowed us to reach sound conclusions.Downloads
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Published
2013-06-13
How to Cite
Garrido Pintado, P. (2013). SPANISH INTERNET USERS AND TOURISM: ANALYSIS OF ONLINE TOURIST BEHAVIOUR AMONG EXPERIENCED USERS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 3(1), 19-43. https://doi.org/10.33776/et.v3i1.1366
Section
RESEARCH PAPERS
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