Brand Hate: Navigating Consumer Negativity in the Digital World

  • Bintang Handayani President University
DOI: https://doi.org/10.33776/et.v7i1.3073

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Author Biography

Bintang Handayani, President University

Bintang Handayani, Ph.D is a lecturer at President University, Indonesia.  Her work revolves around the Dark Tourism phenomenon, use of technology on the site of death, Brand image and personification of the Nation, Nation’s positioning from socio-cultural and post-modern perspectives, and as well as studies in Media & Communications. She can be reached at bintang@president.ac.id / bintang.hrphandayani@gmail.com 

References

Published
2017-06-30
How to Cite
Handayani, B. (2017). Brand Hate: Navigating Consumer Negativity in the Digital World. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 7(1), 94-98. https://doi.org/10.33776/et.v7i1.3073
Issue
Vol. 7 No. 1 (2017): January-June
Section
BOOKS REVIEW

Copyright (c) 2017 ENLIGHTENING TOURISM. A PATHMAKING JOURNAL

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