Destination Competitiveness: Amazing Bangkok versus Lion City Singapore

  • Adarsh Batra Assumption University of Thailand


Destination competitiveness, tourism destinations, Bangkok, Singapore


To achieve bigger share of international tourists’ arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourism destinations, Bangkok and Singapore could be of interest to tourism planners and practitioners and research on it. This study aims to investigate and compare the competitiveness of Bangkok and Singapore cities as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. The research methodology is a qualitative interpretative approach, employing structured interviews and participant observation. Content analysis and constant comparison are applied to analyse the data. The emerging findings look at issues and perspectives related to how national tourism organizations and marketers can effectively apply tourism marketing strategies. 


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Author Biography

Adarsh Batra, Assumption University of Thailand

Dr. Adarsh Batra holds M.Sc. (Physics), M.T.A. (Tourism Administration), and PHD in Tourism. He has been teaching as a full-time senior faculty in the Graduate School of Business, Assumption University, Bangkok, Thailand, since 2001. Among many academic and scholarly contributions, he has authored a book, ‘Shimla – A Retrospective Study of Mountain Tourism’. His publications appeared in top-tier journals such as Tourism Dimensions, Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT),   International Journal of Hospitality & Tourism Administration (IJHTA), ANATOLIA - An International Journal of Tourism and Hospitality Research, Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE), International Journal of Social Ecology and Sustainable Development (IJSESD), ABAC Journal & Au Journal of Management, AU-GSB e-Journal, E-Journal of International Thai Tourism, Nakhon Phanom University Journal, International Journal of Tourism and Hospitality Systems,  chapters in the books entitled International Tourism and Hospitality in the Digital Age, Tourism Industry in India, Tourism Development: Impacts and Strategies, and  Tourism Present and Future Perspective and a book review in International Journal of Management & Tourism IJMT. He is currently editorial reviewer board members of ANATOLIA and AU-GSB e-Journal. In addition, he had served as an ad-hoc reviewer for many other tourism, hospitality and leisure journals.


How to Cite
Batra, A. (2017). Destination Competitiveness: Amazing Bangkok versus Lion City Singapore. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 7(2), 154-178.