THE ROLE OF ATTACHMENT IN EMIGRANTS TOURISM DESTINATION CHOICE: A PERSPECTIVE ON ETHNIC TOURISM

Keywords:

Attachment, Tourist destination, Emigration, Ethnic tourism, Niche tourism.

Abstract

Over the years, the emigration of Portuguese population has been a constant debate, reaching large percentages in certain periods of Portuguese history. This phenomenon has had a significant impact in areas such as economy, demography, culture, among many others, visible at national, regional and local levels. Emigrants become Portuguese communities residing outside the country, and emigration generates the emergence of the Portuguese diaspora. The phenomenon of emigration involves the bilateral focus between the country of origin and the country of destination. Therefore, the affection component assumes special importance in tourism studies and decision making by visitors and tourists (e.g. behavioural intentions). In this study, a preliminary contribution is presented based on a sample of 1057 respondents (i.e. Portuguese residing abroad), aiming to better understand and analyse the profile of migrants and what motivates them to return to Portugal in contexts of tourism and leisure. More than 50% of respondents report visiting their home country (Portugal) at least once a year (i.e. ethnic tourism). Therefore, a conceptual model is presented, which seeks to highlight the role of attachment on emigrants` behavioural intensities (i.e. choosing the tourist destination Portugal). The results show that attachment influences the decision of emigrants to choose Portugal as a holiday destination, namely with regard to satisfaction and loyalty to the destination (revisit and recommendation). In the end, conclusions and limitations of the study will be presented and guidelines for future research will be discussed.

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Author Biographies

Bruno Sousa, IPCA – Polytechnic Institute of Cávado and Ave CiTUR and UNIAG research member
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal) Head of Master Program - Tourism Management - PhD Marketing and Strategy. He was Market Analist at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation, University of Minho Award - Best performance (2006) - Merit Scholarship for Students in Public Higher Education Awards of Merit Scholarship by University of Minho in 2001/02 - 2002/03 - 2003/04 Rresearch centre: CiTUR and Applied Management Research Unit (UNIAG). He is author or co-author of several papers and her research interests include tourism management, marketing and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Rossana Santos, Universidade da Madeira, CiTUR research member CiTUR research member

PhD in Tourism (University of Aveiro)

Rossana Santos is a Professor in Universidade da Madeira (Portugal)

References

Published
2020-06-16
How to Cite
Sousa, B., Santos, R., & Azevedo, D. (2020). THE ROLE OF ATTACHMENT IN EMIGRANTS TOURISM DESTINATION CHOICE: A PERSPECTIVE ON ETHNIC TOURISM. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 10(1), 1-27. https://doi.org/10.33776/et.v10i1.3701
Section
RESEARCH PAPERS