NETWORK OF TOURISM OBSERVATORIES TOWARD A TOURISM INTELLIGENCE: THE CASE OF BRAZIL

  • Daniela Fantoni Alvares Federal Institute of Minas Gerais - IFMG, Brazil
  • Saulo Ribeiro dos Santos Federal University of Maranhão - UFMA, Brazil
  • André Riani Costa Perinotto Federal University of Piauí - UFPI, Brazil
DOI: https://doi.org/10.33776/et.v10i2.4696

Keywords:

network, tourism observatories, Brazil, tourism intelligence, smart destination.

Supporting Agencies

Federal Institute of Minas Gerais, Federal University of Maranhão, Federal University of Piauí

Abstract

This research analyzes the Brazilian Network of Tourism Observatories as a mainspring to support the understanding of the tourism activity in the country, as well as the creation of smart destination. From the literature review and the application of questionnaires to the observatories, this study was developed, using NVivo software for data analysis. The method is part of an applied research with field research that was carried out in the year 2019. In the period under analysis, the Brazilian Network of Observatories was formed by 26 active stakeholders. It is well known that the set of knowledge generated by tourism observatories in Brazil, has contributed to tourist territories being able to implement smart and target strategies for the real need of tourist demand. The data collected indicates that the research developed by the observatories of the Brazilian network is important and valid information for public and private managers, and can also implement actions that increase the quality of the tourist offer, as well as the experience of the visitor to Brazil. In this way, it is essential to deepen and broaden the understanding on the impact and relevance of tourism observatories toward tourism intelligence development.

Downloads

Download data is not yet available.

Altmetrics

Author Biographies

Daniela Fantoni Alvares, Federal Institute of Minas Gerais - IFMG, Brazil

Daniela Fantoni Alvares - PhD in Planning at University of Minho, Portugal. Postdoc Research in Tourism at the University of Aveiro, Portugal. Professor in Management and Business at Federal Institute of Minas Gerais (IFMG), Brazil.

Saulo Ribeiro dos Santos, Federal University of Maranhão - UFMA, Brazil

Saulo Ribeiro dos Santos - PhD in Urban Management and Geography. Professor in Tourism and Hotel Department at
Federal University of Maranhão (UFMA), Brazil. Permanent Professor of the Master in Geography at UEMA, Brazil.
Coordinator of Maranhão Tourism Observatory. 

André Riani Costa Perinotto, Federal University of Piauí - UFPI, Brazil

André Riani Costa Perinotto - PhD in Communication Sciences at UNISINOS, Brazil. Full Professor at Federal
University of Piauí (UFPI), Brazil, and Professor of the Master in Tourism Business Management at UECE, Brazil.

References

Published
2020-12-16
How to Cite
Alvares, D. F., Santos, S. R. dos, & Perinotto, A. R. C. (2020). NETWORK OF TOURISM OBSERVATORIES TOWARD A TOURISM INTELLIGENCE: THE CASE OF BRAZIL. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 10(2), 140-178. https://doi.org/10.33776/et.v10i2.4696
Issue
Vol. 10 No. 2 (2020): July-December
Section
RESEARCH PAPERS
Authors who publish in this journal agree to the following terms:
 
*Authors retain the copyright of their work and grant the journal right of its first publication under a Creative Commons License, in the following terms: https://creativecommons.org/licenses/by-nc-sa/4.0/
 
This allows others to share the work with an acknowledgement of its authorship and initial publication in this journal.
 
*Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., post it in an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
 
*Once published in this journal, authors are permitted and encouraged to post their work online (e.g., in academic/scientific repositories or in their websites), as this can lead to a greater number of citations.