FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS

  • Noelia Araújo-Vila University of Vigo
  • José Antonio Fraiz-Brea University of Vigo
DOI: https://doi.org/10.33776/et.v1i2.1024

Keywords:

Audiovisual series, brand placement, tourism placement, tourist destination, movie map

Abstract

Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have decided to use audiovisual series as advertising, being one tourism sector. There are many destinations worldwide who have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. Finally, in order to facilitate visits by tourists through recording areas, tourism products have also emerged related to the series, the movie maps of series.

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Author Biographies

Noelia Araújo-Vila, University of Vigo
Personal Investigador del Departamento de Organización de Empresas y Marketing de la Universidad de Vigo.
José Antonio Fraiz-Brea, University of Vigo
Profesor Titular del Departamento de Organización de Empresas y Marketing de la Universidad de Vigo.

References

Published
2011-12-21
How to Cite
Araújo-Vila, N., & Fraiz-Brea, J. A. (2011). FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 1(2), 114-136. https://doi.org/10.33776/et.v1i2.1024
Issue
Vol. 1 No. 2 (2011): July-December
Section
RESEARCH PAPERS
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