Vol. 1 No. 2 (2011): July-December | ENLIGHTENING TOURISM. A PATHMAKING JOURNAL

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Vol. 1 No. 2 (2011): July-December

Published: 2011-12-21

Published 21 December 2011

DOI: https://doi.org/10.33776/et.v1i2

RESEARCH PAPERS

FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS

Noelia Araújo-Vila, José Antonio Fraiz-Brea

114-136
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SEGMENTING THE U.S.A. NON-TRAVEL MARKET

Wayne W. Smith, Emily Fralinger, Stephen W. Litvin

137-151
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THE SOCIAL LEGITIMACY OF GOLF TOURISM: AN APPLICATION TO THE GOLF COURSES OF ANDALUSIA

Francisco Riquel-Ligero

152-173
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BOOKS REVIEW

Destination Brands: Managing Place Reputation 3rd edition, by Nigel Morgan, Annette Pritchard and Roger Pride (eds.), 2011, Oxford, UK, Butterworth-Heinemann. ISBN 978-0-08-096930-5, $34.99 (Paperback), 370 pp. 58 illustrations.

Takamitsu Jimura

174-176
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