Audiovisual narrative and image digitization as a phenomenon of tourist attraction in the city of Madrid :

María Pilar Yébenes Cortés; José Jesús  Vargas Delgado

doi:10.33776/EUHU/linguodidactica.v6.7684

María Pilar Yébenes Cortés European University (Spain) https://orcid.org/0000-0003-4430-7074
José Jesús Vargas Delgado European University of Madrid (Spain) https://orcid.org/0000-0003-4109-611X

DOI: https://doi.org/10.33776/EUHU/linguodidactica.v6.7684

Keywords:

Audio-visual tourism, Audio-visual storytelling, Digitization, Money Heist, Tourism boom, tv series, Urban space

Abstract

Discovering cities through the images of television series has come about, among other factors, because of the use of urban spaces and their buildings as essential support elements in fictional narrative. Places and settings that are more or less well-known, emblematic, or anonymous scenes in which individuals are diluted in locations that are easily recognizable and assimilated in different latitudes. These images, many of which are digitized and are the result of post-production, mark the development and innovation of different audiovisual television formats and their impact on the society of "platform users". They reach the spectator in the form of altered realities in locations and architectural structures that do not always correspond to the original, whether it be their real location or their real functions. This is what happens in Money Heist (Álex Pina, Netflix: 2017-2021) with the CSIC building, the Nuevos Ministerios building and other locations that are studied in this article. These are representations of elements which create the necessary interconnection and involvement between characters and viewers, and prompt the latter to go see where they are located. This is a visual artifice of cinema and television that enables the illusion of being in altered but somehow identifiable realities, which is why they are familiar and close, that is to say, credible. This is how screen tourism has been created, with tourists choosing their leisure destination based on the places they see in series on digital platforms. The paper’s findings indicate that the series Money Heist reconfigures the image of Madrid, imbuing it with a persona, and makes a significant contribution to the development of innovative experiential tourism. Moreover, the research work unearthed a predominantly favorable attitude amongst viewers towards prior exposure to television series such as Money Heist, which serves to attract visitors to Madrid through motivation and curiosity.

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Author Biographies

María Pilar Yébenes Cortés, European University (Spain)

Pilar Yébenes (Cuenca, 1976) holds a PhD in Audiovisual Communication from the Universidad Europea, is a lecturer in the Department of Communication at the Universidad Europea and a member of the Diversity and Social Innovation research group. Her research interests focus on film and television studies. She is the author of several articles published in scientific journals such as The influence of the futuristic metropolis and the technologised city in Japanese animated films. Metropolis of Rintarô as a scenario of narrative power, frenetic and fascinating in Fotocinema magazine and Gender equality in animated film: breaking the audiovisual sector ceiling in Comunication Papers: Media Literacy and Gender Studies journal.

José Jesús Vargas Delgado, European University of Madrid (Spain)

José Jesús Vargas Delgado (Cádiz). Professor of Advertising and Transpersonal Communication at the European University (2022). Six-year research period granted by ANECA (2020). Accredited PhD in Persuasive Communication (2012). Director of the Advertising degree (2021-2022). Director of the master’s degree in Marketing and Communication at the European University (2016). Dean of the European University of the Canary Islands (UEC) (2012-2014). Director of the Department of Advertising and Content at the European University (2002-2012). 25 years of undergraduate and postgraduate teaching experience, he has taught multiple subjects related to the areas: Creativity, Verbal and Non-Verbal Communication, Public Speaking, Persuasive Communication, Transpersonal Communication, Emotional Intelligence, Strategy, Leadership, Management Skills, Mindfulness, Labor Well-being and Organizations healthy. He has done multiple external collaborations as an expert visiting professor with many institutions. He has made more than 78 scientific publications. He has participated in more than 57 national and international scientific congresses. He has supervised 6 defended doctoral theses. Mindfulness consultant at the Onelife clinic (2017-2022).

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